Publishing expectations: Fantasy vs. reality
The new author scenario Book launch day arrives. The new author is beside themselves with excitement, but they probably don’t know that their expectations aren’t realistic. Self-published authors will be able to see their online sales day by day but traditionally published will often have to wait three months to see the first figures. Once the sales start, they hope for reviews (5-star ones, of course), and nowadays we also want to build our newsletter subscribers and often imagine a…